A full-time “home-based” staff position to positively impact the use of steel reinforced concrete construction in buildings and other target markets. Responsibilities include implementation of national market development plans as well as developing, implementing and maintaining appropriate regional strategic plans for market development and member services. This position reports to the President and CEO and serves as the primary CRSI staff contact responsible for all market development and region business.
Maximize the market share of reinforcing steel usage within the region, reporting activity and success measures as appropriate.
Develop, implement, and maintain regional strategic plans for market development and member services with measurable objectives.
Serve as the primary CRSI staff contact responsible for all market development and region and chapter business.
Develop and maintain accurate databases of contact information on Architect, Engineers, Contractors, Owners and developers, and prospective members within the region. Maintain this information in the CRSI Customer Relationship Management database.
Participate in CRSI national activities through committee membership, document review, and national plan development.
Regional Program Tasks may include:
Conduct presentations and workshops aimed at Architect/Engineering/Construction firms, and other specifiers to promote in target markets of buildings, or other markets as identified in the national and region strategic plans.
Produce regional information for use in internal CRSI newsletters and external outreach newsletters aimed at specifiers within the region.
Provide assistance to designers and contractors. Be a resource for concrete design information. Promote industry design tools and services as appropriate.
Conduct ongoing market research within the region to monitor perceptions and to set up programs that are meaningful and educational.
Presentations to professional groups such as: ACI Chapters, state structural engineers associations, and local AIA Chapters, etc.
Utilize CRSI chapter seminars to reach local designers, and develop a speaker’s bureau for regional use.
Present information and be a resource for key Engineering and Architectural Schools in the Region, and be in contact with key University Professors.
Foster partnering with allied groups—concrete contractors, cement shippers, local concrete promotion councils, structural engineering associations, state ready-mixed concrete associations, concrete pavers (ACPA chapters), and others. Set up and conduct joint programs and get commitments for joint funding where appropriate.
Conduct specific project promotion where appropriate. Track and follow major projects in the conceptual or design phase. Provide additional resources or feasibility studies from allied organizations, as necessary.
Membership and member services duties to include: regional newsletter for members, recruitment of non-members, coordinate chapter and regional meetings, coordinate various member services, manage regional and chapter funds, and such other duties as may be required from time to time.
Educational and Professional Requirements:
Bachelors Degree in one of the following fields: Civil or Structural Engineering, Architecture, or Construction Management. Professional registration, or the ability to obtain professional registration, is desirable.
Minimum of five to ten years experience in structural design or construction management is highly recommended.
Market development experience and/or familiarity with trade association promotion programs.
Experience in public speaking, sales presentations, or project promotion strongly desired.
Job responsibilities require skills in providing promotion, education, technical assistance, communication, member services and coordination of region activities.
This is a home-based position located in California. Position will require a minimum of 50% travel within the Region (California, Arizona, and Nevada) as well as select National travel.
About Concrete Reinforcing Steel Institute
Founded in 1924, the Concrete Reinforcing Steel Institute (CRSI) is a technical institute and Standards Developing Organization (SDO) that stands as the authoritative resource for information related to steel reinforced concrete construction. CRSI offers many industry-trusted technical publications, standards documents, design aids, reference materials and educational opportunities.
Approximately 8 million ton of reinforcing steel is manufactured per year using scrap steel in efficient manufacturing operations. It is estimated that the industry impacts over 75,000 people in steel transportation and placement.
CRSI Members include manufacturers, fabricators, material suppliers and placers of steel reinforcing bars and related products as well as professionals who are involved in the research, design, and construction of steel reinforced concrete. CRSI members employ approximately 15,000 people in steel production and reinforcing bar fabrication at over 450 locations throughout North America in over different 45 states.